Strategic Services

“Returnity conceptualise, they strategise and they execute very, very well.”
Rob Nolan, (former) Head of Brand and Customer Marketing, Virgin Mobile.

Our Strategic Services team works alongside Client Services, Production and Solutions, so you can be sure that we will deliver ideas and solutions that make you money.

We provide solutions based around sales growth, client retention, loyalty, data enrichment, member get member and word of mouth. This team takes clients on a journey that delivers results through workshops, test and optimisation, analytics and data management. By taking the time to develop an understanding of your business needs, we are adept at developing data-driven digital communications strategies that drive performance.

For email marketers, we focus on the four key drivers of performance:

1. Deliverability
   • List hygiene
   • Spam traps
   • Mailbox Monitoring
   • Sender Score
   • IP reputation management
   • ISP white listing
2. Content
   • Subject lines
   • Personalisation
   • Content and coding
   • A/B testing
   • Segmentation
3. Response
   • Content design and layout
   • Call to Actions
   • Link strategies
   • A/B testing
   • Multi-Variate Testing
4. Data
   • Customer acquisition
   • Data cleanliness
   • Data richness
   • Segmentation
   • Customer churn